By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinct difficul

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other realities about contemporary B2B marketing. We go over just how the buying journey is now totally fragmented and also the way that community building can aid marketers retake control of the exploration and demand

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths regarding modern-day B2B marketing. We talk about just how the acquiring trip is currently completely fragmented and the way that neighborhood building can help marketing professionals retake control of the dis

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other realities concerning modern B2B marketing. We discuss how the purchasing journey is currently totally fragmented and the manner in which neighborhood building can aid online marketers take back control of the ex